The Magic of Explainer Videos

Explainer videos are backed by the data. Four mind-boggling statistics that show exactly why you need to implement explainer videos into your content ASAP.


Explainer videos might be just what your business has been missing. But why would they matter so much?? Let us explain..

1. Landing Pages with Explainer Videos Convert 86% Better

Are you looking to supercharge your landing pages and increase conversion rates? The answer lies in explainer videos. According to recent statistics, landing pages that include an explainer video enjoy a staggering 86% higher conversion rate compared to those without. This is a testament to the ability of video content to captivate and convert potential customers.

2. 96% of People Have Watched an Explainer Video for Product Understanding

In the age of information overload, people prefer quick and engaging ways to understand products. A whopping 96% of individuals have admitted to watching explainer videos to gain a better understanding of a product. Explainer videos cut through the clutter, delivering concise and compelling messages that resonate with your audience.

3. 68% of Users Prefer Watching an Explainer Video for Product Fixes

When faced with product issues, users increasingly opt for self-help solutions. 68% of users prefer watching an explainer video on how to fix a product rather than reaching out to customer support. Not only does this reduce support costs for your business, but it also empowers your customers to become self-sufficient.

4. 85% of People Are More Likely to Buy a Product After Watching an Explainer Video

The statistics are crystal clear - explainer videos drive sales. An impressive 85% of consumers are more likely to make a purchase after watching an explainer video. This is because explainer videos not only inform but also create an emotional connection with your audience, helping them visualize how your product can solve their problems.

(all statistics provided by Yanz & Wyzowl, 2023)

The bottom line is that explainer videos are not just a trend; they're a vital tool for success in today's digital landscape. Whether you're launching a new product, improving customer support, or looking to boost your website's performance, explainer videos can be your secret weapon. So where can you get a quality explainer video!?

At Glory Visuals, we're dedicated to helping businesses harness the full potential of explainer videos. Our talented team is here to craft visually stunning and highly effective videos tailored to your unique needs. Get in touch with us to explore how we can help your business thrive.

Don't miss out on the video revolution - contact us today to discuss your next explainer video project!

The importance and value of the pre-production process cannot be overstated in video production. This often sets the tone for the success that your project will have. If done right, you've given yourself a great chance at succeeding. If done poorly, you may be feeling the ramifications throughout the entire client journey.
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